(Lancaster, Pa.)  The Pennsylvania Dutch Convention & Visitors Bureau (PA Dutch CVB) today announced the appointment of Vicki E. Kulina, senior director of resorts marketing and reservations at Hershey Entertainment & Resorts, to its 2009 Board of Directors. The board is comprised of professional tourism partners that govern the organization and ensure it is consistently aligned with its mission to promote and grow visitation to Lancaster County.

A resident of Hummelstown, Kulina has worked for Hershey Entertainment & Resorts since 1975, beginning with several front office positions at the Hershey Lodge and then overseeing the company’s Hershey information and reservations operation for 15 years prior to attaining her current office.

“We are excited and grateful to have Vicki join our board,” said Chris Barrett, president and CEO of the PA Dutch CVB. “She clearly understands successful strategies in hospitality sales and marketing, and we look forward to gaining from her business insights and teamwork skills.”

Lancaster County is a wonderful blend of urban style and rural splendor, and the PA Dutch Convention & Visitors Bureau is dedicated to promoting its many rich cultures, from the Amish to the arts. Travelers can take in our vibrant downtown city life – featuring galleries, great dining, specialty shops, and live music – or explore some of the surrounding towns and villages to get a sampling of the heritage, food, craftsmanship, and hands-on activities for which Lancaster is famous. Visit us at www.discoverlancasterpa.com. Lancaster is also part of Pennsylvania’s Dutch Country Roads region, a true vacation destination where country meets city and the past lives side-by-side with the present.